Connect your app to Google Ads

Google Ads is Google’s advertising platform, where campaigns run across Google Search, YouTube, Gmail, Maps, and the Display network. The Google Ads connector gives Lovable access to a Google Ads account, so you can set up advertising for your project in the chat and show the account’s own results inside the app you are building. Google Ads is available as an app + chat connector: one shared connection that works in the chat while you build and in your published apps. With Google Ads, Lovable and your app can:

• Set up an ad account for the project, either a new one Lovable creates or one you already run
• Install a tracking tag in your app and create conversion actions that match your goal
• Build and launch Search, Performance Max, and Demand Gen campaigns from the chat, with budget and targeting approved by you
• Read live campaign, keyword, and conversion data for dashboards and reports
• Manage running campaigns: pause and resume them, adjust budget and targeting, and update the ads

Setting this up takes two stages: connecting authorizes your Google account, then a separate step in each project attaches the ad account Lovable works with. The account stays yours. Lovable acts on it with the access you grant, every campaign it creates is approved by you first, and ad spend is charged by Google to your own payment method.

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Common use cases and example apps

Which campaign type fits depends on whether people are already looking for what you offer. One example of each: Your app can also display results from the connected account. Ask for something like Use Google Ads and build a dashboard that shows spend, clicks, and conversions per campaign for the last 30 days, and Lovable builds that view for you.

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Change a campaign after it launches

A campaign stays editable after it goes live, and you change it by asking in chat rather than opening Google Ads: pause or resume it, adjust the budget and targeting, and update the ad’s text and images. Lovable applies the change to the running campaign.

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How to connect Google Ads

Who can create Google Ads connections depends on your plan and workspace settings. App + chat connectors are available by default on Free, Pro, and Business plans. On Enterprise plans, they are effectively disabled at first: Who can create connections and clients defaults to No one until an admin changes it in Connectors → Admin settings → App + chat connectors. When the connection is created, you can link it to the projects where you want to use it. Anyone building in a project can ask Lovable in chat to link their project to it.

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Prerequisites

Before connecting Google Ads, make sure you have:

• A Google account. You do not need an existing Google Ads account, because Lovable can create one for you after you connect.
• Permission to create connections in your Lovable workspace (see Who can create connections and clients)

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Set up your Google Ads connection

You can create multiple Google Ads connections in a workspace using different Google accounts, which is useful when you advertise for more than one business. A project uses one Google Ads connection at a time, so unlink the current one before linking another. When connected, anyone building in a project can ask Lovable in chat to link their project to Google Ads (based on configured connection-level access). The next step is attaching an ad account to the project.

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Set up your ad account

A connection on its own has no ad account attached. Ask Lovable in chat to set up ads for your project, and it opens an account setup card where you choose one of two paths.

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Before your ads can run

An account with campaigns in it still does not serve ads until Google’s requirements are met. Lovable reports the account’s readiness in chat. You complete two of the requirements in Google Ads:

• Billing: add a payment method. Campaigns do not serve until billing is set up, and Lovable cannot do this for you.
• Identity verification: Google requires advertiser verification on some accounts. Only you can complete it, and Google’s review takes time.

Lovable handles the third:

• Conversion tracking: a conversion goal has to exist before a campaign is created. Lovable installs the tracking tag in your app and creates the matching conversion action.

Lovable also checks whether the account itself is active. A suspended or otherwise inactive account cannot run ads, and you resolve that in Google Ads.

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Disconnect the ad account from a project

Disconnecting the ad account is separate from deleting the connection, and there is no standalone disconnect button. Ask Lovable in chat to use a different Google Ads account for the project. Only the person who connected Google Ads for the project can do this: if anyone else asks, Lovable declines and tells them to connect Google Ads as themselves first. The setup card reopens showing the current account, and you confirm with Disconnect and create new account or Disconnect and connect account. Lovable then releases the account, removes its manager access, and discards that project’s unpublished campaign drafts. Removing the manager access is best effort, so if Lovable is still listed as a manager in your Google Ads account afterwards, remove it there. Your Google Ads account is not deleted, and its campaigns keep running and keep spending. To stop ads from serving, pause or remove the campaigns in Google Ads before you disconnect.

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Limitations

The Google Ads connector cannot:

• Create every Google Ads campaign type. Lovable builds Search, Performance Max, and Demand Gen campaigns. Other types, such as Display, Shopping, Video, and App campaigns, are available for reporting, and you create them in the Google Ads UI.
• Support per-end-user Google Ads login. Each connection represents a single Google account shared across all projects linked to it.

If you remove Lovable’s access from your Google account, reconnect the connection before Lovable can reach your Google Ads account again.

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Manage your connection

Connections are managed from Connectors: select , then open the connection.

• Unlink projects to remove access from specific projects while keeping the connection available for others. See Unlink projects from a connection for the steps.
• Delete the connection to remove it from the workspace entirely. Deleting is permanent. It removes the credentials from all linked projects, and app features that use stop working until a new connection is added. See Delete a connection for the steps and who can delete.